Start Date: I was hired in June
Comparison of mid Sept to mid October to the previous period:
This particular period was one of the few times that a huge event was not occurring, making the two periods comparable.
- Impressions up 29.25%%
- Clicks up 91.76%
- Average Position went down because so many new queries were matched with the site, they need time to go up.
- Click Through Rate up 48.36%
Impressions are "The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions."
Clicks are "The number clicks on your website URLs from a Google Search results page, not including clicks on paid AdWords search results."
Click through rate or CTR is "Click through rate = Clicks / Impressions * 100."