Impression Case Study

Impressions June to July comparison

Start Date:  I was hired in June

Comparison of mid Sept to mid October to the previous period:

This particular period was one of the few times that a huge event was not occurring, making the two periods comparable.

  • Impressions up 29.25%%
  • Clicks up 91.76%
  • Average Position went down because so many new queries were matched with the site, they need time to go up.
  • Click Through Rate up 48.36%


Google definitions:

Impressions are "The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions."

Clicks are "The number clicks on your website URLs from a Google Search results page, not including clicks on paid AdWords search results."

Click through rate or CTR is "Click through rate = Clicks / Impressions * 100."

About Marviene Fulton

Experienced SEO professional, helping medium to small business owners rank higher, get more traffic and achieve better user engagement.