How to Find Keywords that Drive Traffic – Video Lesson

How to Find Good Keywords YouTube still image

Picking good keywords is step #1 for writing every page. You need to know how to find them yourself, because writing will never be finished. Your site should post new blogs using great keywords very frequently! Don't rely on your content writer entirely. Being able to double check the subject's likelihood to drive traffic is too important.

My goal in this video is to teach you how to find good keywords to drive traffic that is more likely to convert. This lesson is a basic keyword research "How To" aimed at non-SEO professionals. You do not need to be in my field to find keywords. Using those words appropriately does take writing ability, but that shouldn't stop you from learning what to expect a professional to do on your site. The more educated you are the less likely you'll be taken advantage of from someone pretending to know what they are doing.

Learn about the free tools available to you. Google Adwords, Google Trends and searching the proposed keyword are thoroughly discussed. Tips on how to get more information from Google Adwords and how to use the keywords on the page are also discussed. 

**Sorry for my sniffles in the video, but this is a very thorough lesson! 

Find Good Keywords in a Few Steps

Step 1. Google Adwords, Keyword Planner.

Start here before any writing anything. You will be surprised at the phrases that work and the ones that won't drive traffic at all.

You will need to set up an account before you can use the Keyword Planner. If you are asked for a Credit Card, just put it in and then put your ad budget at 1 cent. You can pause it as soon as you are finished setting up your first campaign.

There are several ways to use the keyword tool.

a. The "multiply keywords lists to get new keywords" option works hand in hand with brainstorming on an excel sheet. You can copy and paste right from the excel. This method will save you from putting the same word with new words one by one, such as "best purse", "best handbag", and "best clutch". You put "best" in list 1, and the variations in List 2.

b. The first way to search for keywords in the Tool is "Search for new keywords using a phrase, website or category." This is a very fast and easy way to be given ideas from Google, based on a few pieces of data.

Finding Good Keywords Advice: Think about the user of a search engine. Pick words that they will use to reach you and be HAPPY they found that page.

Google Adwords Advice: save your work to an Ad group and download it. Results given and each Ad Group is limited to 800. Total that is downloadable with the information you need is 2500. If you go over the Avg. Monthly Searches the other information will not be on the sheet. If you want forecast information, then save your lists as a Campaign and put in an Ad Budget.

Step 2: Google Trends

Google Trends allows you to find words gaining in popularity and avoid subjects that are dying out. Good keywords will be on the rise, or at a peak use over time. Google Trends allows you to see the use of the word over time in a very easy to digest graph. Words that are crashing in use are not good ones. 

Step 3: Search for the Term

Look up your keyword. Who is your competition? How are they using the term? It needs to be the same way you are defining it. Realize that if they are not putting very many words on a page then they have good back-links. *Do not buy back-links, it will backfire.

Business Plan Advice: Be realistic in which words you can compete for. Going head to head with a big brand is not a good idea if you don't have the history, back-links and resources to do PPC and other off-site marketing. If you see that a word is being ranked by etsy and eBay, then put your product on those sites.

Be honest with yourself on how long it will take to own popular keywords. Manage your expectations for the Payoff and time to get it.

Step 4: Use Keywords the right way 

Once you find keywords that you feel you can compete for, then you are ready to write. Use your phrase as the target for only 1 page. Do not put your exact keyword phrase as the target phrase on more than that. Remember that your page needs to read very well. Your users can't feel like your page reads clunky.

If you have WordPress, use the plugin called Yoast SEO. It is not "SEO God" so don't take every item it lists as absolutely necessary. Don't have WordPress? Here's some tips:

Top 3 you can't skip:

  • Have over 400 words on a page, minimum. 1000 is the best for getting ranked, linked back to, and shared.
  • Keep your content very easy to read and understand. No words 5 syllables long or very long sentences. Read about the Flesch Kincaid reading score.
  • Keyword Density is between 1% and 3%.  This means for every 100 words, your keyword phrase is said once, at least.

Other ways to be more SEO friendly:

  • Use your keywords in a header.
  • The words at the top of the page weigh more, so get your phrase in the first paragraph.
  • When possible, use your keyword phrase in the URL.
  • One link out to a great high quality site is good.
  • Put Alt descriptions on every image. If your keyword is what is IN the picture, great! Otherwise just put the Alt as what is depicted. 
  • Every page needs a unique custom meta description, using the keyword phrase.


About Marviene Fulton

Experienced SEO professional, helping medium to small business owners rank higher, get more traffic and achieve better user engagement.